Children Inspire Design

Identity, Print, Web, Packaging

An entire package that speaks the vision of Children Inspire Design in every aspect was what CID was looking for. We started with analyzing her needs. CID has a cause driven marketing plan and a love for the earth. They print all their work onto New Leaf, 100% recycled paper with soy inks from an FSC certified printer. 

But they did more than just deliver thoughtful messaging, they focus on supporting others. So for every purchase made, CID donates 20% of their proceeds to an impoverished family around the world. 

eeko developed a style guide and culture that speaks to CID's eco-friendly, socially conscious demographic. We brought it all together with recycled board, handmade products and inspiring messaging to really drive it all home. We added messaging that brought out a little childish humor which resonates with her target audience. 
SUMMARY
 

 

 

Show. Don't tell.


As CID continued to grow so did their product list. We built out a product catalog and digital presentation for tablet use for sales people to use to present with. The entire catalog paired lifestyle  shots of the products as well as fun typography to fit into the existing brand created.
 

Mobile

The mobile is the kickstarter to "One Mother to Another" line, in which CID hires women, at International fair trade standards to create hand-made, recycled products that get sold on the CID site. When creating the packaging for this product we knew we needed to highlight the big point right off the bat: "These products are hand-made from recycled material by homers around the world". We choose recycled board to print on to to emphasize the hand-crafted nature of this project and kept the message simple. 
 
  

From store to online

Without a true brick and morter shop, CID's site needed to be incredibly user friendly. We focused on a navigation that highlighted the three things a user would visit the site for:

• Shopping

• Contact

• Education

We simplified the previous 8+ nab items down to 3 or 4 and then reorganized the content to better fit the way an audience would normally "read" a site. We led the consumer through visualizing what the products could be used for and how it would look in a home through lifestyle images. 
   

Several little things...