Innovative Health Management came to eeko needing guidance for their identity. IHM is the future of healthcare. They are small health practice that has a very strong connections with their patients. They specialize in house visits by trained and certified physicians and are passionate about cutting edge healthcare technology. They needed to show how they are a friendly group that guides their patients through the scary mess of healthcare and how having someone by yourside through it all is vital to recovery. We chose colors that reflected that professional yet personal elements of IHM. And integrated messaging and clean design to encourage a sense of comraderie.